3T was founded in 1961 in Italy — originally under the name TTT (Tecnologia Tecniche Trivella) — and built its reputation over decades as a leading manufacturer of carbon handlebars, stems, and cockpit components, supplying professional teams at the highest level of road racing. Gerard Vroomen, co-founder of Cervélo, later acquired the brand and shifted its focus toward complete performance bikes. Under that direction, 3T became a pioneer in disc-only road bikes, single-chainring drivetrains, and wide-tire aero geometry — design positions the broader industry has since followed. Visit 3T’s official website for the full lineup and specifications.
RA Cycles stocks the 3T Strada and RaceMax in multiple build configurations — including Campagnolo Super Record WRL, SRAM Red AXS, and Shimano Dura-Ace Di2. The Italia designation marks 3T’s highest-specification builds with premium components and Fulcrum Sharq wheelsets. The RaceMax Boost adds e-bike capability to the aero platform. The Exploro gravel series brings the same engineering approach to unpaved terrain, making 3T one of the few brands that competes seriously across both road and gravel.
Explore the dedicated 3T Strada Italia collection, browse all 3T products at RA Cycles, or shop the full range of road bikes and gravel bikes.
