Deda Elementi was founded in 1999 as the dedicated components division of Dedaindustrie, an Italian industrial group whose precision steel tube manufacturing roots stretch back to 1919. Based in Campagnola Cremasca in northern Italy, Deda quickly became a supplier to professional cycling’s elite — their handlebars and stems have been raced by Tom Boonen, Paolo Bettini, Bradley Wiggins, and Tadej Pogačar, whose back-to-back Tour de France victories were won aboard Deda components. The Dedaindustrie group’s combined racing record spans 17 editions of the Tour de France and Giro d’Italia, three Vueltas, two Olympic gold medals, and victories at Paris-Roubaix, Tour of Flanders, and the World Championships. Learn more at dedaelementi.com.
RA Cycles stocks a deep selection of Deda’s road and triathlon cockpit range. Aerobar riders will find the flagship Espresso system alongside the Jet One clip-on and the Kronos and Kronos Due TT bars — all purpose-built for triathlon and time trial positions. On the road side, the Alanera RS integrated handlebar brings a clean, cable-managed cockpit in bike-specific configurations, while the Superleggera Carbon handlebar and Superbox V2 stem serve traditional builds. The RS Seatpost and Omnium Carbon track bar round out the lineup.
Building a triathlon or TT cockpit? Browse the full aerobar selection or pair Deda components with a new triathlon bike. For road builds, explore RA Cycles’ complete range of road handlebars, stems, and seatposts.
