Assos was founded in the Swiss canton of Ticino in 1976 — and the brand's early years produced a short list of firsts that the rest of the cycling apparel industry still builds on: the first Lycra cycling short, the first bib short, and the first engineered chamois insert. That origin in genuine product invention is what separates Assos from brands that followed. The name itself comes from ancient Greek, meaning "the first, the best" — chosen by the founder's mother — and the brand has spent nearly 50 years trying to earn it with every product generation.
RA Cycles carries the full Assos range for road and mountain riding across all seasons. The Equipe RS is Assos' top-tier racing line — aerodynamically cut, with a thin, vented S11 chamois built for race pace and higher intensities. The MILLE GT is built for endurance: a thicker chamois platform with GoldenGate construction, a more relaxed upper-body fit, and the all-day comfort that matters when the ride is long. Both lines are available in men's and women's specific cuts. Seasonal gear — baselayers, jackets, tights, warmers, and accessories — covers every condition from summer heat to winter training.