LOOK Cycle was founded in 1951 in Nevers, France — the same city where the brand’s R&D and manufacturing remain today. In 1985, LOOK invented the world’s first clipless pedal, which Bernard Hinault used to win his fifth Tour de France that year. A year later came the KG 86, the world’s first carbon bicycle frame, which carried Greg LeMond and Hinault to first and second at the 1986 Tour. Across 40 years of racing, LOOK has accumulated 34 Grand Tour victories and over 11,000 professional wins — with Tadej Pogačar and Biniam Girmay among the latest to race under the brand. At the 2024 Paris Olympics, Benjamin Thomas won gold in the omnium aboard the LOOK P24. Learn more at lookcycle.com.
RA Cycles carries LOOK’s full road and triathlon lineup. At the top is the 795 Blade RS — LOOK’s flagship aero road bike — available in frameset and complete builds from Shimano Ultegra Di2 to Campagnolo Super Record EPS WRL. The 785 Huez 2 offers a climbing-focused alternative with frameset and custom build options. For triathlon and time trial, the P24 frameset brings technology developed directly from LOOK’s Olympic track program. The Keo pedal range spans from the race-focused Keo Blade Carbon Ceramic Vision through the Keo 2 Max, with X-One pedals for MTB and gravel, plus cleats and accessories throughout.
Ready to spec a LOOK build? Browse the full LOOK lineup or go straight to the 795 Blade RS. Explore all road bikes and triathlon bikes at RA Cycles, or shop the complete bike pedals collection.
