3T Bikes

3T Bikes has a rich heritage that dates back to 1961, when it was founded by Mario Dedioniggi in Italy's cycling heartland. Originally named “Tecno Tubo Torino,” 3T quickly became known for producing lightweight and high-performance cycling components, particularly handlebars and stems that were used by some of the most successful professional cyclists of the era.

Throughout the 1970s and 1980s, 3T rose to prominence as a key innovator in the cycling world, providing cutting-edge components for professional racing teams, including winners of the Tour de France. Their reputation for precision engineering and reliability became a hallmark of the brand, with 3T components appearing on the bikes of world champions and Olympic medalists.

As the cycling industry evolved, so did 3T. In the early 2000s, the company embraced carbon fiber technology, revolutionizing the way bike components were designed and manufactured. With this material, 3T was able to create lighter, stronger, and more aerodynamic parts, solidifying their place at the forefront of cycling innovation. This shift culminated in the release of full bike designs, starting with their renowned Exploro gravel bike and the aerodynamic Strada road bike, marking a new era for the brand.

3T continues to push boundaries with a commitment to sustainability and forward-thinking manufacturing. With a focus on creating high-performance bikes that are as environmentally responsible as they are fast, 3T remains a leader in the cycling industry. From their headquarters in Italy to their influence across global cycling markets, 3T's legacy is built on more than six decades of dedication to performance, innovation, and Italian craftsmanship.

Today, whether it's gravel, road, or time-trial cycling, 3T is synonymous with quality, pushing the limits of what's possible on two wheels while maintaining their deep-rooted tradition of excellence. Cyclists around the world continue to trust 3T for its unwavering commitment to precision and performance.

To learn more about 3T Bikes, you can visit their website at: 3t.bike.