Founded in Switzerland in 1976, Assos Cycling Apparel has been a pioneer in the world of performance cycling wear. The company was born out of a passion for cycling and a relentless drive to innovate. At its core, Assos set out with one mission: to create the highest quality and most technically advanced cycling garments available. This vision led them to produce the first-ever Lycra cycling shorts, revolutionizing the way cyclists experienced comfort and performance on the bike.
From those early days, Assos established itself as a leader in innovation, developing products that challenged the status quo. By focusing on advanced materials, aerodynamic design, and rider comfort, Assos became a trusted name among professional and amateur cyclists alike. Their focus on research and development allowed them to continuously push the boundaries of cycling apparel, leading to breakthrough products like their windproof jackets, moisture-wicking jerseys, and bib shorts specifically designed for long-distance rides.
Throughout the years, Assos has remained committed to precision and excellence, ensuring that every garment meets the highest standards of quality. What sets Assos apart is their relentless attention to detail. Every stitch, seam, and panel is carefully considered to enhance a cyclist’s experience on the road or trail. Their obsession with comfort is evident in their AEPD (Advanced Ergonomic Pattern Design), which ensures a tailored fit that moves with the rider, reducing friction and fatigue over long distances.
Assos has also been at the forefront of material innovation. Their fabrics are not only engineered to perform in all weather conditions but are also designed with breathability and moisture control in mind, making sure riders stay cool in the heat and warm in the cold. Their commitment to sustainability has also become a key aspect of their brand, with a focus on creating durable, long-lasting garments that reduce the need for frequent replacement.
Despite its global presence, Assos has remained true to its roots, continuing to design and test all its products in its Swiss headquarters. This commitment to in-house development ensures that every item they produce adheres to the company’s exacting standards. Cyclists across the world trust Assos not just for their race-proven gear but for the sense of quality and heritage that comes with each product.
Today, Assos continues to set benchmarks for cycling apparel with a product range that caters to the demands of modern cyclists. Whether it’s their Equipe RS line for racing, their Mille GT collection designed for endurance riders, or their women’s-specific Laalalai series, Assos remains a brand that is synonymous with excellence. They’ve never wavered in their quest to combine performance, comfort, and style, making them the gold standard in cycling wear for over four decades.
With Assos, you’re not just investing in apparel; you’re investing in a legacy of innovation, expertise, and passion that has shaped the cycling world. Whether you’re an elite racer or a casual weekend rider, Assos is dedicated to ensuring that every mile you ride is in total comfort, with apparel that is built to last.
To learn more about Assos, you can visit their website at: assos.com
