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Serotta Bikes

One Cyclist. One Bike. One Dream

Build Your Dream

A Legacy Built Pedal by Pedal

Since 1972, Serotta has been a pioneer, innovating and perfecting the art of custom bicycles. Every frame carries decades of experience, tradition, and a relentless pursuit of perfection.

The Innovator Behind the Legend

Ben Serotta isn't just a bike builder—he's a cycling legend. His visionary approach revolutionized bike fitting and frame design, setting a standard the industry still follows today.

Legend T9

Legend T9

For cyclists demanding nothing short of excellence, Legend T9 represents the pinnacle of personalized cycling performance.

Express Yourself

Choose from diverse, durable finishes designed to reflect your personality and elevate your ride.

Serotta Finishes - Satin Polish

Satin Polish

Smooth and timeless elegance

Serotta Finishes - Brushed Polish

Brushed Polish

Textured sophistication

Serotta Finishes - Brite-Matte

Brite-Matte

Durable, satin brilliance

Serotta Finishes - Cerakote

Cerakote

Unmatched durability in vibrant colors

Serotta Finishes - Liquid Paint by Jordan Low

Liquid Paint by Jordan Low

Your frame as an exquisite work of art, uniquely yours.

Your Optimal Cycling Position

A Serotta is never off-the-rack. Each bike is custom-built, meticulously tuned to your individual body metrics, riding style, and future adaptability—ensuring unparalleled comfort and efficiency.

Your Optimal Cycling Position
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The Process to Perfection | RA Cycles

Combine world-class consultation, precision bike fitting, and collaborative design to deliver a Serotta that’s truly yours—engineered for performance, tailored for fit, and finished with personal style. It’s not just a purchase; it’s a journey to your ultimate ride.

RA Cycles Custom Studios Consultation

RA Cycles Custom Studios Consultation:

Your journey begins in our custom studios in Brooklyn, Walnut Creek, or Miami. Our RA Black Specialists—elite advisors—guide you in conceptualizing your ultimate ride.

SENSEI Bike Fit

SENSEI Bike Fit

With your goals set, our renowned SENSEI Bike Fit specialists tailor every dimension of your Serotta, harmonizing your body with your bike for maximum comfort and performance.

A Community Affair

A Community Affair

Building your Serotta is collaborative. Our specialists, fitters, and Serotta craftsmen unite, meticulously refining every detail of your custom build.

Your Serotta Awaits

Begin your journey today. Experience the thrill, the comfort, and the bespoke performance only a Serotta, crafted through RA Cycles, can deliver.

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